Mystery Channel Media » blogs http://www.mysterychannelmedia.com MCM | Innovations in Thinking Towards a Responsible and Creative Global Community Tue, 29 Mar 2011 03:18:18 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Regulators To Require More Disclosure On Blog Advertising http://www.mysterychannelmedia.com/2009/08/regulators-to-require-more-disclosure-on-blog-advertising/ http://www.mysterychannelmedia.com/2009/08/regulators-to-require-more-disclosure-on-blog-advertising/#comments Wed, 12 Aug 2009 12:21:17 +0000 admin http://www.mysterychannelmedia.com/2009/08/regulators-to-require-more-disclosure-on-blog-advertising/ Investigative units of the National Advertising Review Council, Attorneys general and the Federal Trade Commission are seeking to build more requirements for blogs to clearly differentiate between sponsored content and and regular content.

The Electronic Retailing Self-Regulation Program is an an investigative unit of the National Advertising Review Council for the e-commerce industry. The Electronic Retailing Self-Regulation programs are voluntary, but should the offending company refuse to comply then the complaints are forwarded to the Federal Trade Commission who will then potentially sue the offending company for violating guidelines.

The F.T.C. is close to updating its guidelines on endorsements and testimonials for the first time since 1980.

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