Italian regulators began an investigation into Google News after Italian newspaper publishers made a claim that their content was unfairly used to generate profit for the search giant. One argument the publishers claim is that having their content circulated within Google News is a forced contribution. The newspaper say that inclusion in Google’s news service hurts readership and the ability to generate revenue.

This investigation has now expanded into Google’s primary search business.

The Italian newspaper publishers have also expressed anger over their rankings in Google’s traditional search results. Italian Federation of Newspaper Editors alleged that any organization that refused to have content displayed in Google News Italy was immediately excluded from Google’s main search.

Investigative units of the National Advertising Review Council, Attorneys general and the Federal Trade Commission are seeking to build more requirements for blogs to clearly differentiate between sponsored content and and regular content.

The Electronic Retailing Self-Regulation Program is an an investigative unit of the National Advertising Review Council for the e-commerce industry. The Electronic Retailing Self-Regulation programs are voluntary, but should the offending company refuse to comply then the complaints are forwarded to the Federal Trade Commission who will then potentially sue the offending company for violating guidelines.

The F.T.C. is close to updating its guidelines on endorsements and testimonials for the first time since 1980.

LegitScript.com reported that 89.7% of pharmaceutical category ads on Bing’s adCenter were from illegal pharmecies. Microsoft responded stating that the number of illegal ads was far lower than reported by LegitScript but admitted to the violations.

Microsoft adCenter has taken a number of security steps since to remove the bad entries, inlcuding: manually reviewing pharma-related keywords, investigating reports of hijacked and misused landing pages, documenting the process of how the illegal advertisers use the Bing/Microsoft ad system.

Time Inc. announced that it will close Southern Accents magazine. South Accents is a lifestyle periodical that Time Inc. has published bi-monthly since 1985. The magazine’s online component will continue to operate.

Southern Living, Southern Accents had a circulation of 400,000, however in the past few months its advertising revenue had dropped 37 percent.