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The iPad shakes up the cable TV market

Posted on 29 March 2011 by MCM

Legal threats were made last week against Time Warner after the company began to stream TV channels to iPad owners. Typically Viacom and Scripps Networks get paid for companies to have the right to stream TV channels to televisions–the question here is should they get paid more for devices like tablets.

Time Warner launched a campaign that promoted “more freedom to watch on more screens.” The debate is very akin to the book publishing world, which grew contentious around the subject of the iPad. It seems to be shaking up traditional media and publishing.

One immediate concern for the TV networks is that the additional screens will quite possibly lead to increased, overall usage–and to offer the service without paying an additional fee to the networks is a contract violation. Additionally, the networks may be concerned that users may also gain access to premium content without paying an equitable portion for that content.

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